BBC TEACH - HOW TO
Producer: Anita Norfolk
Executive Producer: Andy Glynne
Animation director: Salvador Maldonado
Voice-over: Caitlin McMillan
Design: James Harris
Animation assistant: Maider Jimenez
BBC Teach commissioned Mosaic Motion to produce a short animated explainer. The video acts as a ‘how to’ manual for less tech savvy teachers on how to subscribe, navigate the channel, and create their own playlists. We used simple and clean animation to get the balance between the tutorial and promotional tone. We needed to ensure the designs were recognisable to the viewer as the actual website, but also utilised infographics and an overarching visual style and a strong colour palate to give it character and help it flow.