Use animation to add value to your campaign without blowing your budget

The accessibility and longevity of animation makes it a powerful means of communication.

At a time when video is becoming an ever-more prevalent component of most people's experience on the web - with Cisco having predicted that IP video traffic will account for 82% of all consumer Internet traffic by 2021 - many organisations across the sectors are considering animation.

Whether your firm is thinking of requesting an animation video commercial quote due to the fresh and interesting marketing method that it represents, or instead with cost factors squarely in mind, you will obviously wish to achieve the best possible value from your investment.

So, what are the best ways of minimising how much your business pays for an animated video?

Yes, you can reduce your costs... if you're willing to make the choices

The size of any animation video commercial quote that you receive will depend on such factors as the style and complexity of the animation itself, the length of the video, what requirements you have for the soundtrack and the amount of necessary concept and pre-production planning.

With regard to the actual animation, for instance, having lots of characters in your video performing sophisticated actions will require more time and money to produce than simply some animated text. The more moving components there are in an animation and the more we need to design, the more you can expect to have to pay.

The video's running time is another obvious factor in any animated video quote, as a longer video tends to entail more work. A shorter video could therefore help you to achieve savings, or if you have a definite budget in mind, you could ask us to produce a shorter video with greater detail than you may have originally envisaged, or a longer animation with less detail.

Discuss your needs with us for a great-value - and effective - video

If you’re thinking of creating a series of videos, a producer can help you greatly reduce the cost per video by using the economies of scale. The producer achieves this by creating workflow efficiencies and maximising the value of core creative departments across multiple streams of content. For example, concept designing and rigging a core cast of characters that are used over multiple episodes can greatly reduce the cost of each individual video.

The best step to reducing your animation video commercial quote is to get in touch with us directly.

Call our team today on +44 (0)20 3095 9744, and we can outline your cost-saving options, while also assisting you in achieving an impressive outcome and great results from your animated video production.