When you are seeking a form of content that will deliver results for your online business, there are certainly many good reasons to consider animated explainer videos. The statistics, after all, testify to the impact that they can have on target audiences.
You may not have known, for instance, that a customer is 85% more likely to purchase a brand’s product if they have watched an associated explainer video first.
Such videos also make visitors spend a longer period of time on the brand’s website – from eight seconds to two minutes on average – and help to make that brand more visible online, given the tendency for videos to rank higher than other content in a Google search.
But what are animated explainer videos?
An explainer video is a short marketing video that effectively informs a prospective customer about a given product or service in about two minutes. Most explainer videos are animated, and when you wish to communicate a business idea in a way that engages even the most casual viewer, it is difficult to think of a better solution.
The animation itself can take various forms, such as cartoon animation that helps to make such videos just as fun to watch as the cartoons you may remember from your childhood.
Alternatively, you may wish to convey your brand’s message with shapes, colours, patterns and other graphic elements, or you might favour a whiteboard animation style, which creates the impression of an artist drawing on a whiteboard.
All of these styles can have their merits for imbuing your animated explainer videos with the warmth, personality and elegance that will help to make them impactful. But what else do you need to know if you are to create one?
Talk to Mosaic Motion about our expertise in such videos
The short answer to the above question is: a lot. You will need to be sure of the target market of your animated explainer video, for instance, as well as what clear and simple message you wish to communicate. Explainer videos are, after all, all about clarity and simplicity. They really do stand for the principle that ‘less is more’.
You will also, of course, need to choose the right video agency – and you can barely make a more informed choice than Mosaic Motion. We are a multi award winning studio immersed in the same traditions of innovation and storytelling for which the wider Mosaic Films has become renowned.
Peruse our broader portfolio of work today to see just how we have become such a trusted choice as a producer of well-realised and successful animated explainer videos. Then, enquire to our Hackney-based team to learn more about what we can do for you.