As part of Imperial College London, a global leader in science and technology, Imperial Business College drive business advantage through the fusion of business and technology and an entrepreneurial mindset. Combining innovative thinking and insight with new technology to develop practical solutions to real world issues, benefiting business and improving society. Our team was commisioned to create 12 short animations that overview the different Master and Doctoral degrees at Imperial Business College in London.
Working in a very small team to a tight deadline, graphic scripts, storyboards, designs, assets and animation were created following the IB style guide and regulations - delivering a total of over thirty minutes of motion graphics.
Motion graphics are a great way of approaching conceptual content. Words and images work together to convey the story and explain a complex idea in a shourt amount of time. These animations are especially suitable for being shared on social media.